Friday, January 28, 2011

12B Cross Media Case Study HW - Due 03/02/11

Before next weeks lesson you must have completed a detailed Case Study PowerPoint for ALL THREE of your primary texts.

For each text you need to include a slide (or two) on -

Audience Profiling (Social Grading, Age, Gender, Psychographics)

Uses and Gratification Theories and how they relate

Audience Theories and how they relate

Institution Information

Cross Media Platform Examples for the text in question

Product Placement - Explore in detail the product placement deals for your case study texts and detail the benefits for the institution and the audience for each

See earlier posts for more details on these task

You have all been emailed the Audience Lesson PowerPoints

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