12C - Work for 31/1/11 - Period 3 and 4 + HW

Watch the above advert at least 4 times making notes.

Read this sheet on advertising techniques.

Then answer the following questions in as much detail as possible:

Media Forms:
Which advertising techniques being used?

Representation:
How is gender represented in this advertisement?

Institution:
What is communicated about the Hyundai brand and the experience it offers?

Audience:
Who is target audience and how does the advert attempt to persuade this audience to buy the product?

For homework: Complete your answers in detail (at least 1000 words) and email to lwigley@greenford.ealing.sch.uk by 7/2/11

If you haven't emailed me your case study essay (HW due today) make sure you do so by the end of today!