Create a 5 minute presentation on one of your three primary texts for the Cross Media Case study to be delivered on Thursday 13 January 2011. You will need to refer to one primary text and at least 3 related texts over the 3 different platforms (broadcast, print, e-media)
Answer the following questions in your presentation:
How are texts in the three platforms constructed?
• Are there similarities and differences in the way the area is dealt with in each platform?
• What type of media language is used and how?
• How are genre codes used?
• How do texts within the three platforms construct narrative?
How do audiences access texts across the three platforms?
• Do the texts enable different types of audience activity and/or interaction?
• Are audiences able to play a role in the construction of media texts? (UGC)
• Are there differences in the audience gratifications offered across the three platforms?
How are representations constructed and are there similarities and/or differences across the platforms?
• What values and ideologies are communicated within the representation?
What institutional issues are raised by the topic areas?
• How are institutions reacting to change in technology?
• How are institutions attempting to reach and engage their audiences?
• What economic issues are behind the construction and distribution of contemporary media texts?
Keywords/issues: synergy, intertextuality, cross-media promotion, public service remit and other obligations, censorship & control, news and entertainment values, the technologies used in the production and reception process.
Post all your research to your blog and email your presentation to nunugur before the lesson on 13/1/11. Contact me asap if you have any questions
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