Thursday, December 15, 2011
12C Media (VAN/ROD)
Don't forget that your Super 8 Power Point presentations are due first day back in January. No more than 15 words per slide. We will present these in Period 5 on Tuesday Jan 3rd. See you in DF07 on time.
Friday, December 09, 2011
Super 8 Powerpoint Presentation
Create a 5 minute presentation on Super 8 for the Cross Media Case study to be delivered on Monday 12th December.
Answer the following questions in your presentation:
How are texts in the three platforms constructed?
• Are there similarities and differences in the way the area is dealt with in each platform?
• What type of media language is used and how?
• How are genre codes used?
• How do texts within the three platforms construct narrative?
How do audiences access texts across the three platforms?
• Do the texts enable different types of audience activity and/or interaction?
• Are audiences able to play a role in the construction of media texts? (UGC)
• Are there differences in the audience gratifications offered across the three platforms?
How are representations constructed and are there similarities and/or differences across the platforms?
• What values and ideologies are communicated within the representation?
What institutional issues are raised by the topic areas?
• How are institutions reacting to change in technology?
• How are institutions attempting to reach and engage their audiences?
• What economic issues are behind the construction and distribution of contemporary media texts?
Use the Significance, Structure, Simplicity, Rehearsal checklist on slide 58 of the guide about how to prevent Death by PowerPoint as this will help you produce a more interesting presentation.
Save the PowerPoint in 97-2003 format and upload to Google Docs, making it a public file (by clicking 'share' then 'publish/embed'). Then include the link to the PowerPoint on your blog.
Answer the following questions in your presentation:
How are texts in the three platforms constructed?
• Are there similarities and differences in the way the area is dealt with in each platform?
• What type of media language is used and how?
• How are genre codes used?
• How do texts within the three platforms construct narrative?
How do audiences access texts across the three platforms?
• Do the texts enable different types of audience activity and/or interaction?
• Are audiences able to play a role in the construction of media texts? (UGC)
• Are there differences in the audience gratifications offered across the three platforms?
How are representations constructed and are there similarities and/or differences across the platforms?
• What values and ideologies are communicated within the representation?
What institutional issues are raised by the topic areas?
• How are institutions reacting to change in technology?
• How are institutions attempting to reach and engage their audiences?
• What economic issues are behind the construction and distribution of contemporary media texts?
Use the Significance, Structure, Simplicity, Rehearsal checklist on slide 58 of the guide about how to prevent Death by PowerPoint as this will help you produce a more interesting presentation.
Save the PowerPoint in 97-2003 format and upload to Google Docs, making it a public file (by clicking 'share' then 'publish/embed'). Then include the link to the PowerPoint on your blog.
Thursday, December 01, 2011
Super 8 Cross-Media Study
Here is the Super 8 homework for all Y12 students - due either Monday/Tuesday next week...
...go through the Powerpoint and copy each question individually to your blog. For every question, provide a written answer underneath and give evidence (examples, links to the texts, images, etc.).
NOTE: This is instead of the essay homework that 12C thought they were getting.
Tuesday, November 29, 2011
Sunday, November 13, 2011
Tuesday, November 01, 2011
12C Cover Work p5 Tue 01/11
Stay in the classroom. Ms Hill will be taking the lesson.
You will each receive a 'Film Language' pack (on the filing cabinet behind the teacher's desk).
You will each receive a 'Film Language' pack (on the filing cabinet behind the teacher's desk).
Answer the 'Film Poster Analysis' questions (on A4 lined paper) on each of the film posters:
- What do you think the film is about and what might the storyline be?
- What genre(s) do you think the film belongs to?
- Who do you think is the target audience?
Sunday, October 16, 2011
Film Review Tasksheet
Use the above to plan a film review of 'Super 8' of at least 750 words, posted on your blog.
You should refer to the best film review sites to help you...
...but DO NOT plagiarise anything. Your review MUST be entirely in your own words.
Monday, October 10, 2011
12C1 MEST1 Exam Blogs
For 12C1 (Bush/Rodden)...
Set up a blog called 'MEST1 Exam Blog'.
In the 'comments' section below this post, type your name and paste your blog address.
Your first blog task (for Thursday 13.10) is to write detailed reviews of TWO films at Media Awards - one Year 12, one Year 13. Analyse them, using as much media terminology as possible, giving them a www/ebi.
Set up a blog called 'MEST1 Exam Blog'.
In the 'comments' section below this post, type your name and paste your blog address.
Your first blog task (for Thursday 13.10) is to write detailed reviews of TWO films at Media Awards - one Year 12, one Year 13. Analyse them, using as much media terminology as possible, giving them a www/ebi.
12A1 MEST1 Exam Blogs
For 12A1 (Bush/Bruce)...
Set up a blog called 'MEST1 Exam Blog'.
In the 'comments' section below this post, type your name and paste your blog address.
Your first blog task (for Friday 14.10) is to write detailed reviews of TWO films at Media Awards - one Year 12, one Year 13. Analyse them, using as much media terminology as possible, giving them a www/ebi.
Set up a blog called 'MEST1 Exam Blog'.
In the 'comments' section below this post, type your name and paste your blog address.
Your first blog task (for Friday 14.10) is to write detailed reviews of TWO films at Media Awards - one Year 12, one Year 13. Analyse them, using as much media terminology as possible, giving them a www/ebi.
Monday, May 09, 2011
12C work for 10/5/11 + HW and Revision Tasks
Watch the following scene 3 times, taking notes. Then answer the following questions:
http://www.youtube.com/watch?v=jJubOZLpp4A
1. How does the extract use the conventions of a typical action adventure film?
2. How is ethnicity represented in the extract?
3. What is the appeal of the extract for the target audience? (Remember to refer to Blumer and Katz)
4. Which values and characteristics of a high budget film are evident in the extract? (Remember to refer to dominant ideology)
Now: Find an example of the following genres on you tube: Sitcom, Reality TV, Soap.
Post links to the examples on your blog. Then write and answer 4 exam style questions (1. Forms and Conventions; 2. Representation; 3. Audience; 4. Institututions) for each genre.
Make sure your cross media case study is detailed and up to date!!
Do these tasks in preparation for your exam next Tuesday. See me on Wednesday if you need help!
http://www.youtube.com/watch?v=jJubOZLpp4A
1. How does the extract use the conventions of a typical action adventure film?
2. How is ethnicity represented in the extract?
3. What is the appeal of the extract for the target audience? (Remember to refer to Blumer and Katz)
4. Which values and characteristics of a high budget film are evident in the extract? (Remember to refer to dominant ideology)
Now: Find an example of the following genres on you tube: Sitcom, Reality TV, Soap.
Post links to the examples on your blog. Then write and answer 4 exam style questions (1. Forms and Conventions; 2. Representation; 3. Audience; 4. Institututions) for each genre.
Make sure your cross media case study is detailed and up to date!!
Do these tasks in preparation for your exam next Tuesday. See me on Wednesday if you need help!
Tuesday, May 03, 2011
12C - HW Due Monday 9/5/11
Answer the following Case Study essay question:
How far have improvements in technology made a difference to the quality of the audience experience?
In your answer you should:
How far have improvements in technology made a difference to the quality of the audience experience?
In your answer you should:
- provide a brief outline of your case study
- evaluate the impact of new technologies (eg red button, file-sharing, 3D) on the audience's ability to interact with and/or enjoy media products from your case study
- support your answer with reference to a range of examples from the three media platforms.
Due: Monday 9/5/11
Monday, April 25, 2011
12C - HW due 3/5/11
Answer the following essay question. Write at least 1200 words:
Is the media ‘dumbing down’? Discuss this statement in relation to the media products from your case study.
In your answer you should:
Is the media ‘dumbing down’? Discuss this statement in relation to the media products from your case study.
In your answer you should:
- Provide a brief outline of your case study
- Evaluate to what extent the media in your case study is “dumbed down” or not
- Support your answer with reference to examples from three media platforms
Tuesday, April 05, 2011
12C - Easter HW - Due 26/4/11
Task 1 – answer the following essay question:
Account for the similarities and differences in the codes and conventions used in the media products from your case study.
In your answer you should:
- Provide a brief outline of your case study.
- Compare how and why media products from your case study are similar and/or different within and across media platforms.
- Support your answer with reference to a range of examples from three media platforms.
Task 2 – Find 6 websites and 6 print products (2 for each of your primary case study texts) linked to your primary case study texts. Create a presentation (including annotated screen shots/pages for all 12 media texts) answering the following questions:
- Who are the primary and secondary target audiences for your primary case study texts? How do you know?
- Which gratifications do the e-media and print platforms provide for the primary and secondary target audience of your primary texts.
- How are the e-media and print platforms used to promote your primary texts (synergy)?
- Which institutions produce your primary texts, the websites and print products? Do these institutions have any links with each other? Why?
Email your presentation and essay to lwigley@greenford.ealing.sch.uk by 25/4/11
Tuesday, March 29, 2011
12C - Case Study HW
In the lesson on Tuesday 5 April you will be writing a timed essay answering the following question:
Account for the similarities and differences in the codes and conventions used in the media products from your case study.
In your answer you should:
Provide a brief outline of your case study.
Compare how and why media products from your case study are similar and/or different within and across media platforms.
Support your answer with reference to a range of examples from three media platforms.
Write 3-4 sides.
For homework you need to revise (and develop) your case study so that you are able to write a quality essay answering the above question.
Account for the similarities and differences in the codes and conventions used in the media products from your case study.
In your answer you should:
Provide a brief outline of your case study.
Compare how and why media products from your case study are similar and/or different within and across media platforms.
Support your answer with reference to a range of examples from three media platforms.
Write 3-4 sides.
For homework you need to revise (and develop) your case study so that you are able to write a quality essay answering the above question.
Friday, March 18, 2011
12B -Textual Analysis HW: Reality TV
1. Write up all of your notes from today's lessons IN FULL SENTENCES, answering all the questions below.
Big Brother: The Tree of Temptation (docugame)
How is Ben the contestant being represented?
How is the Tree of Temptation represented?
I'm a Celebrity (docugame)
How does the Game Show use Media Language to ENGAGE the Target Audience?
Wife Swap (Makeovers)
Which codes and conventions of the of the GENRE are present in this clip?
Britain's Git Talent Advert (talent)
Which Reality TV Conventions are present in this Advert?
WATCH THIS LINK!
2. Now consider the narrative on a reality show featuring the police. Which ideology is presented? Why do you think it is this viewpoint that we see? Could the ideology be reversed? What is the benefit for TV producers using footage taken by the police or CCTV?
3. What is the future of reality TV programmes? Will they survive and if so in what format and on what platform?
Due Friday 25th March 2011 (Post to your BLOG Before 11am)
Big Brother: The Tree of Temptation (docugame)
How is Ben the contestant being represented?
How is the Tree of Temptation represented?
I'm a Celebrity (docugame)
How does the Game Show use Media Language to ENGAGE the Target Audience?
Wife Swap (Makeovers)
Which codes and conventions of the of the GENRE are present in this clip?
Britain's Git Talent Advert (talent)
Which Reality TV Conventions are present in this Advert?
WATCH THIS LINK!
2. Now consider the narrative on a reality show featuring the police. Which ideology is presented? Why do you think it is this viewpoint that we see? Could the ideology be reversed? What is the benefit for TV producers using footage taken by the police or CCTV?
3. What is the future of reality TV programmes? Will they survive and if so in what format and on what platform?
Due Friday 25th March 2011 (Post to your BLOG Before 11am)
Monday, March 07, 2011
12C Case Study HW Due 14/3/11
Using the essay plan that you designed in this weeks lesson, answer the following question. Write at least 1500 words:
"Audiences are no longer just consumers of texts, but producers too" - To what extent is this true of the media products in your case study?
Remember to reference your case study research throughout, and provide a number of specific examples across all 3 platforms for each of your texts.
Email your essay to lwigley@greenford.ealing.sch.uk by 14/3/11
"Audiences are no longer just consumers of texts, but producers too" - To what extent is this true of the media products in your case study?
Remember to reference your case study research throughout, and provide a number of specific examples across all 3 platforms for each of your texts.
Email your essay to lwigley@greenford.ealing.sch.uk by 14/3/11
12B - Film Review HW Due 14/3/11
Each student must produce 2 features/reviews on the release of your new hybrid film (rated 15, £30 million budget). You should produce at least 1 A4 page for each piece including images and text. The pieces should be speicific to a named publication such as a newspaper, lifestyle magazine or specialist film magazine.
For HW this week:
Find the 2 magazines/newspapers that you will write your feature/review for and bring them to school on 14/3/11. Make sure that the target audience of these magazines/newspapers would be interested in your film.
Write the first draft of your first feature. Remember to use an appropriate writing style for the magazine you have chosen.
Email your first draft to lwigley@greenford.ealing.sch.uk by 14/3/11
For HW this week:
Find the 2 magazines/newspapers that you will write your feature/review for and bring them to school on 14/3/11. Make sure that the target audience of these magazines/newspapers would be interested in your film.
Write the first draft of your first feature. Remember to use an appropriate writing style for the magazine you have chosen.
Email your first draft to lwigley@greenford.ealing.sch.uk by 14/3/11
Thursday, March 03, 2011
12B Textual Analysis: Slumdog Millionaire Trailer - Due 11/03/11
1. Media Forms:
What techniques does the trailer use to persuade its audience to see the film?
2. Media Representation:
How is ethnicity represented in this trailer?
3. Media Audiences:
Who is target audience and how does the advert attempt to persuade this audience to watch the film?
4. Media Institutions:
What is communicated about the institution?
For homework: Complete your answers in detail (at least 300 words per question) and email to post to your Blog before next week's lesson: Friday 11th March 2011
Tuesday, March 01, 2011
12C HW - DUE 6/3/11
Redraft the following essay considering carefully your EBIs and the advice in this powerpoint
'Audiences are becoming increasingly powerful in shaping media output'
With reference to your case study, how far is this true?
In your answer you should:
- provide a brief outline of your case study
- evaluate the roles of audiences in the creation of media products from your case study.
- support your answer with reference to a range of examples from the three media platforms.
Remember to include audience theory.
Email your essay to lwigley@greenford.ealing.sch.uk by Monday 6/3/11
'Audiences are becoming increasingly powerful in shaping media output'
With reference to your case study, how far is this true?
In your answer you should:
- provide a brief outline of your case study
- evaluate the roles of audiences in the creation of media products from your case study.
- support your answer with reference to a range of examples from the three media platforms.
Remember to include audience theory.
Email your essay to lwigley@greenford.ealing.sch.uk by Monday 6/3/11
Thursday, February 17, 2011
12B Cross Media Case Study Exam Question - Due 03/03/11
Using the essay plan that you designed in this weeks lesson, answer the following question:
"Audiences are no longer just consumers of texts, but producers too" - To what extent is this true of the media products in your case study?
Remember to reference your case study research throughout, and provide a number of specific examples across all 3 platforms for each of your texts.
Half Term Homework: Complete the essay (at least 1500 words)
Due: Thursday 3rd March
"Audiences are no longer just consumers of texts, but producers too" - To what extent is this true of the media products in your case study?
Remember to reference your case study research throughout, and provide a number of specific examples across all 3 platforms for each of your texts.
Half Term Homework: Complete the essay (at least 1500 words)
Due: Thursday 3rd March
Friday, February 11, 2011
12B Textual Analysis: Kidulthood Trailer - Due 18/02/11
Kidulthood Trailer
1. Media Forms:
What techniques does the trailer use to persuade its audience to see the film?
2. Media Representation:
How is gender represented in this trailer?
3. Media Audiences:
What target audience would be attracted to this film?
4. Media Institutions:
What low budget values and characteristics can you indentify in this trailer?
For homework: Complete your answers in detail (at least 300 words per question) and email to post to your Blog before next week's lesson: Friday 18th Feb 2011
1. Media Forms:
What techniques does the trailer use to persuade its audience to see the film?
2. Media Representation:
How is gender represented in this trailer?
3. Media Audiences:
What target audience would be attracted to this film?
4. Media Institutions:
What low budget values and characteristics can you indentify in this trailer?
For homework: Complete your answers in detail (at least 300 words per question) and email to post to your Blog before next week's lesson: Friday 18th Feb 2011
Thursday, February 10, 2011
12B Cross Media Case Study HW - Due 17/02/11
Research Assisgnment
Create a section in your Case Study PowerPoint that looks at User Generated Content (UGC) and Interactivity within your texts
Remember that all you work on the Blog MUST BE UP TO DATE by Monday 3pm!
Mr N Unugur
Create a section in your Case Study PowerPoint that looks at User Generated Content (UGC) and Interactivity within your texts
- Explain how these devices work and exist within the platform.
- Explain why these deveices are effective.
Remember that all you work on the Blog MUST BE UP TO DATE by Monday 3pm!
Mr N Unugur
Monday, February 07, 2011
12C Work for 8/2/11 + HW
By 15/2/11 you must have completed a detailed Case Study PowerPoint for ALL THREE of your primary texts.
You need to include:
Detailed information on how your primary texts are promoted across the 3 platforms
The codes and conventions of your 3 primary texts and all the other texts you have researched across the 3 platforms.
Audience Profiling (Socio-economic group, Age, Gender, Psychographics)
Uses and Gratification Theories and how they relate to your case study
Audience Theories and how they relate to your case study
Detailed information about all the institutions involved in producing all your texts.
Product Placement - Explore in detail the product placement deals for your case study texts and detail the benefits for the institution and the audience.
Due 15/2/11
You need to include:
Detailed information on how your primary texts are promoted across the 3 platforms
The codes and conventions of your 3 primary texts and all the other texts you have researched across the 3 platforms.
Audience Profiling (Socio-economic group, Age, Gender, Psychographics)
Uses and Gratification Theories and how they relate to your case study
Audience Theories and how they relate to your case study
Detailed information about all the institutions involved in producing all your texts.
Product Placement - Explore in detail the product placement deals for your case study texts and detail the benefits for the institution and the audience.
Due 15/2/11
12C - Work for 7/2/11 + HW
Make a detailed essay plan answering the following question:
"Audiences are no longer just consumers of texts, but producers too"
To what extent is this true of the media products in your case study?
You will need to carry out further detailed research on your case study texts so that you can provide a number of specific examples across all 3 platforms.
For HW - write the essay (at least 1200 words) Due: 14/2/11
Make sure you have emailed your previous case study essay to me - and the textual analysis essay on the Hyundai advert you were set last week.
"Audiences are no longer just consumers of texts, but producers too"
To what extent is this true of the media products in your case study?
You will need to carry out further detailed research on your case study texts so that you can provide a number of specific examples across all 3 platforms.
For HW - write the essay (at least 1200 words) Due: 14/2/11
Make sure you have emailed your previous case study essay to me - and the textual analysis essay on the Hyundai advert you were set last week.
12B Work for 7/2/11
Continue shooting your trailers. Remember that you need to have shot all your footage by 28/2/11.
Update your blog with the following:
1. Your progress so far: What have you completed? What do you need to do next? Have you changed your mind about anything? Why? Have you had any problems? How can you solve these?
2. Your detailed shooting schedule.
3. Photos of your characters and locations you will use.
4. Your script
5. List at least 6 trailers for British films you have watched and explain what has inspired you in these trailers. Which techniques used in these trailers will you use in yours?
Update your blog with the following:
1. Your progress so far: What have you completed? What do you need to do next? Have you changed your mind about anything? Why? Have you had any problems? How can you solve these?
2. Your detailed shooting schedule.
3. Photos of your characters and locations you will use.
4. Your script
5. List at least 6 trailers for British films you have watched and explain what has inspired you in these trailers. Which techniques used in these trailers will you use in yours?
Friday, February 04, 2011
12B Textual Analysis - Due 11/02/11
Watch the above advert at least 4 times making notes.
Read this sheet on advertising techniques.
Then answer the following questions in as much detail as possible:
Media Forms:
Which advertising techniques being used?
Representation:
How is gender represented in this advertisement?
Institution:
What is communicated about the Hyundai brand and the experience it offers?
Audience:
Who is target audience and how does the advert attempt to persuade this audience to buy the product?
For homework: Complete your answers in detail (at least 300 words per question) and email to post to your Blog before next week's lesson: Friday 11th Feb 2011
A few of you haven't emailed me your Case Study PowerPoint (with all 3 primary texts) make sure you do so by the end of today!
Thursday, February 03, 2011
12B Cross Media Case Study HW - Due 10/02/11
"Audiences are no longer just consumers to text, but prodcuers too"
To what extent is this true of the media products in your case study?
Using the documents that I have emailed to you, and your notes from the lesson
Post on to your Blog
- Your intro paragrapgh (Abstract) to the question (Question 5)
- Your mini question to the next paragraph, that we did at the end of lesson
- Your answer to this mini question (500 words minimum)
Post your answers on your blog and email your essay to nunugur@greenford.ealing.sch.uk by Thursday 10/2/11
To what extent is this true of the media products in your case study?
Using the documents that I have emailed to you, and your notes from the lesson
Post on to your Blog
- Your intro paragrapgh (Abstract) to the question (Question 5)
- Your mini question to the next paragraph, that we did at the end of lesson
- Your answer to this mini question (500 words minimum)
Post your answers on your blog and email your essay to nunugur@greenford.ealing.sch.uk by Thursday 10/2/11
Tuesday, February 01, 2011
12C - Work for 1/2/11
Research the concept of Product Placement.
On your blog write a definition for product placement and give at least 5 examples.
Explore in detail the product placement deals for your case study texts and detail the benefits for the institution and the audience for each. Post all your findings to your blog.
Ensure you have researched the following for your 3 primary case study texts. Post all your research to on your blog:
• How are institutions reacting to change in technology?
• How are institutions attempting to reach and engage their audiences?
• What economic issues are behind the construction and distribution of contemporary media texts?
On your blog write a definition for product placement and give at least 5 examples.
Explore in detail the product placement deals for your case study texts and detail the benefits for the institution and the audience for each. Post all your findings to your blog.
Ensure you have researched the following for your 3 primary case study texts. Post all your research to on your blog:
• How are institutions reacting to change in technology?
• How are institutions attempting to reach and engage their audiences?
• What economic issues are behind the construction and distribution of contemporary media texts?
Monday, January 31, 2011
12C - Work for 31/1/11 - Period 3 and 4 + HW
Watch the above advert at least 4 times making notes.
Read this sheet on advertising techniques.
Then answer the following questions in as much detail as possible:
Media Forms:
Which advertising techniques being used?
Representation:
How is gender represented in this advertisement?
Institution:
What is communicated about the Hyundai brand and the experience it offers?
Audience:
Who is target audience and how does the advert attempt to persuade this audience to buy the product?
For homework: Complete your answers in detail (at least 1000 words) and email to lwigley@greenford.ealing.sch.uk by 7/2/11
If you haven't emailed me your case study essay (HW due today) make sure you do so by the end of today!
12B - Work for 31/1/11 - Periods 1 and 2
Ensure that your storyboard, production schedule and script are all completed. Email your production schedule and script to lwigley@greenford.ealing.sch.uk today (31/1/11)
On your blog create character profiles for each of your characters. Include: appearance, dress (what costumes and props will your characters need?), personality, role in your film's narrative.
Update your blogs with all the decisions you have made so far.
Be ready to start shooting your trailer on Thursday 3/2/11.
On your blog create character profiles for each of your characters. Include: appearance, dress (what costumes and props will your characters need?), personality, role in your film's narrative.
Update your blogs with all the decisions you have made so far.
Be ready to start shooting your trailer on Thursday 3/2/11.
Friday, January 28, 2011
12B Cross Media Case Study HW - Due 03/02/11
Before next weeks lesson you must have completed a detailed Case Study PowerPoint for ALL THREE of your primary texts.
For each text you need to include a slide (or two) on -
Audience Profiling (Social Grading, Age, Gender, Psychographics)
Uses and Gratification Theories and how they relate
Audience Theories and how they relate
Institution Information
Cross Media Platform Examples for the text in question
Product Placement - Explore in detail the product placement deals for your case study texts and detail the benefits for the institution and the audience for each
See earlier posts for more details on these task
You have all been emailed the Audience Lesson PowerPoints
For each text you need to include a slide (or two) on -
Audience Profiling (Social Grading, Age, Gender, Psychographics)
Uses and Gratification Theories and how they relate
Audience Theories and how they relate
Institution Information
Cross Media Platform Examples for the text in question
Product Placement - Explore in detail the product placement deals for your case study texts and detail the benefits for the institution and the audience for each
See earlier posts for more details on these task
You have all been emailed the Audience Lesson PowerPoints
Tuesday, January 25, 2011
12C - Case Study Essay - Due 31/1/11
Write at least 600 words answering the following essay question:
'Audiences are becoming increasingly powerful in shaping media output'
With reference to your case study, how far is this true?
In your answer you should:
- provide a brief outline of your case study
- evaluate the roles of audiences in the creation of media products from your case study.
- support your answer with reference to a range of examples from the three media platforms.
Remember to include audience theory. Use this fantastic resource to help you.
Post your essay on your blog and email your essay to lwigley@greenford.ealing.sch.uk by Monday 31/1/11
'Audiences are becoming increasingly powerful in shaping media output'
With reference to your case study, how far is this true?
In your answer you should:
- provide a brief outline of your case study
- evaluate the roles of audiences in the creation of media products from your case study.
- support your answer with reference to a range of examples from the three media platforms.
Remember to include audience theory. Use this fantastic resource to help you.
Post your essay on your blog and email your essay to lwigley@greenford.ealing.sch.uk by Monday 31/1/11
Friday, January 21, 2011
12B -Textual Analysis HW: T-Mobile Dance Advertisement Due 04/02/11
Watch the advert again and check your answers before posting -
T-Mobile Dance Ad
Media Forms:
What conventions of advertising are evident in this text?
Representation:
How is technology represented in this advertisement?
Institution:
What is communicated about the T-Mobile brand and the experience it offers?
Audience:
What target audience are T-Mobile aiming to attract in this advertisement?
T-Mobile Dance Ad
Media Forms:
What conventions of advertising are evident in this text?
Representation:
How is technology represented in this advertisement?
Institution:
What is communicated about the T-Mobile brand and the experience it offers?
Audience:
What target audience are T-Mobile aiming to attract in this advertisement?
12B Cross Media Case Study HW - Due 27/1/11
Before next weeks lesson you must have completed a detailed Case Study PowerPoint for TWO of your primary texts.
For each text you need to include a slide (or two) on -
Audience Profiling (Social Grading, Age, Gender, Psychographics)
Uses and Gratification Theories and how they relate
Audience Theories and how they relate
Institution Information
Cross Media Platform Examples for the text in question
Product Placement - Explore in detail the product placement deals for your case study texts and detail the benefits for the institution and the audience for each
Due 27/1/11
For each text you need to include a slide (or two) on -
Audience Profiling (Social Grading, Age, Gender, Psychographics)
Uses and Gratification Theories and how they relate
Audience Theories and how they relate
Institution Information
Cross Media Platform Examples for the text in question
Product Placement - Explore in detail the product placement deals for your case study texts and detail the benefits for the institution and the audience for each
Due 27/1/11
Monday, January 17, 2011
12C - Case Study HW - Due 24/1/11
For each of your 3 primary case study texts answer the following questions in detail on your blog. You will need to carry out more detailed research to answer these questions effectively. In particular, make sure you find out as much institutional information as possible.
How do audiences access texts across the three platforms?
• Do the texts enable different types of audience activity and/or interaction?
• Are audiences able to play a role in the construction of media texts? (UGC)
• Are there differences in the audience gratifications offered across the three platforms?
What institutional issues are raised by the topic areas?
• How are institutions reacting to change in technology?
• How are institutions attempting to reach and engage their audiences?
• What economic issues are behind the construction and distribution of contemporary media texts?
Due on your blog: 24/1/11
How do audiences access texts across the three platforms?
• Do the texts enable different types of audience activity and/or interaction?
• Are audiences able to play a role in the construction of media texts? (UGC)
• Are there differences in the audience gratifications offered across the three platforms?
What institutional issues are raised by the topic areas?
• How are institutions reacting to change in technology?
• How are institutions attempting to reach and engage their audiences?
• What economic issues are behind the construction and distribution of contemporary media texts?
Due on your blog: 24/1/11
12B Production HW - Due 24/1/11
Ensure your Production Intentions (1000 words) are posted to your blog - make sure you refer to the following:
Key Concepts (MIGRAIN)
Film Language (camera, sound, mise-en-scene, editing)
Narrative Theory (Propp, Todorov, Levis Strauss - Binary Opposition)
Audience - Demographics (gender, socio-economic group, age, ethnicity); Psychograhics (Young and Rubicam)
Representation (dominant/alternative ideology, sterotypes, gender, ethnicity)
Write a textual analysis of 2 trailers for low-budget independent films with similar codes and conventions to your film. Apply MIGRAIN to the trailers and explain how they target their audiences.
Complete your storyboard
Ensure all you research and planning so far is posted to your blog
Due 24/1/11
Key Concepts (MIGRAIN)
Film Language (camera, sound, mise-en-scene, editing)
Narrative Theory (Propp, Todorov, Levis Strauss - Binary Opposition)
Audience - Demographics (gender, socio-economic group, age, ethnicity); Psychograhics (Young and Rubicam)
Representation (dominant/alternative ideology, sterotypes, gender, ethnicity)
Write a textual analysis of 2 trailers for low-budget independent films with similar codes and conventions to your film. Apply MIGRAIN to the trailers and explain how they target their audiences.
Complete your storyboard
Ensure all you research and planning so far is posted to your blog
Due 24/1/11
Saturday, January 15, 2011
12B -Textual Analysis HW: The Sun 4.0 Advert - Due 28/01/11
Watch the advert again and check your answers before posting -
You should have typed this in class, add to your answer and then post to your blogs.
The questions if you need them are below.
1. Codes & Conventions: How does the advert use codes and conventions to appeal to its audience?
2. Representation: How is new technology represented in the advertisement?
3. Media Institutions: What does the advertisement tell you about the values and ideologies of the Sun newspaper
4. Audience: How does the advertisement appeal to its audience?
Monday, January 10, 2011
12B Production HW Due - 17/01/11
Research the codes and conventions (consider narrative, iconography, charcters and setting) of your chosen film genre and add all your research to your group's blog. Produce annotated examples of at least 4 film stills and/or film posters in your chosen genre. Post these to your blog if possible - and bring them to the lesson on 17/1/11.
Read the Film Promotion Brief again to make sure you are fully aware of everything you need to produce.
Find 4 examples of features/reviews of a new film from a range of the following: newspapers, lifestyle magazines, film magazines. Post these to your blog if possible and bring them to the lesson on 17/1/11.
Find at least 4 examples of official film websites promoting films of the genre you intend to produce. Add hyperlinks to these sites on your blog and explain how the sites appeal to their target audience.
All group members must complete the Production Intentions sheet and this info must be posted to your blog.
Everything due: 17/1/11
Read the Film Promotion Brief again to make sure you are fully aware of everything you need to produce.
Find 4 examples of features/reviews of a new film from a range of the following: newspapers, lifestyle magazines, film magazines. Post these to your blog if possible and bring them to the lesson on 17/1/11.
Find at least 4 examples of official film websites promoting films of the genre you intend to produce. Add hyperlinks to these sites on your blog and explain how the sites appeal to their target audience.
All group members must complete the Production Intentions sheet and this info must be posted to your blog.
Everything due: 17/1/11
Sunday, January 09, 2011
12C - work for 10/1/11
Read all of this.
Then complete all tasks in this presentation and post your answers to your blog.
Next complete all the textual analysis tasks in this presentation and post your work to your blog.
Please make sure all this is posted to your blog by 17/1/11
We will continue with case study presentations on Tuesday 11/1/11
Then complete all tasks in this presentation and post your answers to your blog.
Next complete all the textual analysis tasks in this presentation and post your work to your blog.
Please make sure all this is posted to your blog by 17/1/11
We will continue with case study presentations on Tuesday 11/1/11
Friday, January 07, 2011
12B -Textual Analysis HW: Lynx Dry Advert - Due 21/01/11
Post your textual analysis of the Lynx Advert to your blog. Ensure that you have answered the following questions in detail:
Codes and Conventions: Media Form
How does the text follow the codes and convention of an advert?
Representation
How are people and places represented in this advert?
Audience
What techniques does the advert use to appeal to it’s target audience?
Institution
What does this text tell us about the media institutions involved?
Codes and Conventions: Media Form
How does the text follow the codes and convention of an advert?
Representation
How are people and places represented in this advert?
Audience
What techniques does the advert use to appeal to it’s target audience?
Institution
What does this text tell us about the media institutions involved?
Thursday, January 06, 2011
12B Cross Media Case Study HW - Due 13/1/11
Create a 5 minute presentation on one of your three primary texts for the Cross Media Case study to be delivered on Thursday 13 January 2011. You will need to refer to one primary text and at least 3 related texts over the 3 different platforms (broadcast, print, e-media)
Answer the following questions in your presentation:
How are texts in the three platforms constructed?
• Are there similarities and differences in the way the area is dealt with in each platform?
• What type of media language is used and how?
• How are genre codes used?
• How do texts within the three platforms construct narrative?
How do audiences access texts across the three platforms?
• Do the texts enable different types of audience activity and/or interaction?
• Are audiences able to play a role in the construction of media texts? (UGC)
• Are there differences in the audience gratifications offered across the three platforms?
How are representations constructed and are there similarities and/or differences across the platforms?
• What values and ideologies are communicated within the representation?
What institutional issues are raised by the topic areas?
• How are institutions reacting to change in technology?
• How are institutions attempting to reach and engage their audiences?
• What economic issues are behind the construction and distribution of contemporary media texts?
Keywords/issues: synergy, intertextuality, cross-media promotion, public service remit and other obligations, censorship & control, news and entertainment values, the technologies used in the production and reception process.
Post all your research to your blog and email your presentation to nunugur before the lesson on 13/1/11. Contact me asap if you have any questions
Answer the following questions in your presentation:
How are texts in the three platforms constructed?
• Are there similarities and differences in the way the area is dealt with in each platform?
• What type of media language is used and how?
• How are genre codes used?
• How do texts within the three platforms construct narrative?
How do audiences access texts across the three platforms?
• Do the texts enable different types of audience activity and/or interaction?
• Are audiences able to play a role in the construction of media texts? (UGC)
• Are there differences in the audience gratifications offered across the three platforms?
How are representations constructed and are there similarities and/or differences across the platforms?
• What values and ideologies are communicated within the representation?
What institutional issues are raised by the topic areas?
• How are institutions reacting to change in technology?
• How are institutions attempting to reach and engage their audiences?
• What economic issues are behind the construction and distribution of contemporary media texts?
Keywords/issues: synergy, intertextuality, cross-media promotion, public service remit and other obligations, censorship & control, news and entertainment values, the technologies used in the production and reception process.
Post all your research to your blog and email your presentation to nunugur before the lesson on 13/1/11. Contact me asap if you have any questions
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